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Inspiring Video Spots Driven by Architecture

Posted by Kyle Wiebalk on May 13, 2009 in marketing, videos

oktober-cities

Ready for some inspiring video spots?  Check out Auckland-based Oktobor has released three gorgeous spots for Tiger Beer and agency Saatchi and Saatchi Worldwide.  

I’m discovering more and more bigger budgeted spots using architecture to situate their brands within more localized culture.  This can drive more targeted video distribution (in this case the architecture of New York, London, and Paris) to increase the spot’s messaging relavency rather than rely on broad international ads.

[via Motionographer]

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How Photographers Use Twitter

Posted by Kyle Wiebalk on Apr 27, 2009 in interactive, marketing, photography, social media

I’m finally just starting to get comfortable with Twitter, and I came across Qiana Mestrich’s lists of interesting Twitter users and explains the unique ways they use microblogging.  Follow a few that sound interesting and start experiencing the power of Twitter.

Oh and by the way, follow me on Twitter @kwwphoto.

[via Black Star Rising]

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Twitter’s Snarky ‘Page Not Found’ Page

Posted by Kyle Wiebalk on Mar 25, 2009 in interactive, web design

twitter_404

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Introducing RareForm Entertainment

Posted by Kyle Wiebalk on Mar 20, 2009 in videos


Bubble Gum: Canon 5D Mark II Teaser Video from RareForm on Vimeo.

I’ve been pretty quiet on this blog lately…

With the economy still down and all my projects slowed down, I decided to take some time and create a production company with a friend.  Check out RareForm Entertainment–we specialize in high definition video production (using the Canon EOS 5D Mark II) and interactive marketing.  Our demo reel is coming soon!

I’ll also be putting more effort back into this blog, so stay tuned.

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Inspirational Video: UK Tour Time Lapse

Posted by Kyle Wiebalk on Jan 23, 2009 in videos, workflow

Southbank Screenshot 1

South Bank By Philip Bloom
View in HD Download 720p HD Version

I’m in the process of researching 35mm adapters for a RED One camera we’re purchasing shortly, and so far I have the two main players:

(Why use 35mm adapters with digital video cameras?)

British filmmaker Philip Bloom has several videos posted that use the Letus 35 adapter with a Sony EX1 XDCAM HD camera.  Watch his video “South Bank” for a great time lapse tour of the city!

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Obama Inauguration Largest Online Viewing Event of 2009?

Posted by Kyle Wiebalk on Jan 19, 2009 in distribution, marketing, videos

[Obama Presidency Channel on Hulu]

Of course Barack Obama’s inauguration is drawing huge attention–both national U.S. and worldwide–if nothing more than the U.S. has the opportunity to change in a completely new direction for the first time in eight years.

With huge attention comes huge online viewership.  Services that stream decent content libraries like Hulu and Netflix Watch Instantly (even Joost canceled its software version and converted it to a web application version) have exploded in traffic growth throughout 2008–and according to Quantcast, leveled off after the election.

Read more…

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Why LAPD Stopped me From Taking Public Photos

Posted by Kyle Wiebalk on Jan 16, 2009 in photography, tools, videos

I was out last evening experimenting with some night photography, such as star trails and traffic trails.  If anyone is familiar with the Santa Monica/West Los Angeles media district–or even if you aren’t–it’s full of older industrial factories from the turn of the last century.  These are all converted now into production and post production companies, often rented cheaper and labeled as “creative space.”  At any rate, it’s a great space to experiment with.

At around 8:30pm a police car drives slowly past me, and just past the intersection, they flipped around and pulled up the curb where I stood with my camera mounted on a tripod.  I wasn’t sure what I had done wrong, but the enormous spotlight directed at me sure seemed unnecessary.  The woman sidekick cop just kept saying “this doesn’t look good.” Thanks, how reassuring…

Read more…

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How to Become a Rockstar WordPress Designer

Posted by Kyle Wiebalk on Jan 14, 2009 in social media, web design

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WordPress is a web publishing platform with typical applications ranging from blogging to a solid content management system (CMS) for more business-oriented websites.  The best part is that WordPress is focused on what is lacking in most web frameworks (and hence so many websites): aesthetics, web standards, and usability.  It’s all open source (free) and centered around a huge development community, which means you’ll receive constant updates to improve features, security, etc.

Rockable Press, publisher of How to Be a Rockstar Freelancer, has just released a book all about making WordPress websites as useful and impressive as possible.  $29 is money well spent on building out such a powerful website, especially considering the cost of professional web development.

Read more…

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JPG Magazine Will Survive After All

Posted by Kyle Wiebalk on Jan 12, 2009 in photography

jpgmag-sneak

A week ago I wrote about how JPG Magazine was on the verge of folding–I think due in part to their mandatory print subscription which comes with membership.

At 4:30 this morning, I received an email from their publisher, 8020 Media, stating that they are in fact going to survive thanks to a huge amount of community outpouring.  Of course news coverage like those here and here don’t hurt either.  They are settling on a buyer next week.  Exciting news!

This is a great time to remind any photographers out there to take a look and consider contributing to JPG Magazine.  There are some fantastic artists showing their work, and you should join them.

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Best Twitter Backgrounds

Posted by Kyle Wiebalk on Jan 9, 2009 in marketing, tools, web design

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[image by -nathan]

I’m been increasingly immersing myself in all types of social media in order to help grow a few businesses I’m involved with.  The latest type I’ve been experimenting with is microblogging–or twitter to most of us.

Of course with nearly everything on the web, design & usability are two of the largest influences on an online reader/viewer.  Check out these great Twitter backgrounds; they even have a monthly top ten contest.

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