Ready for some inspiring video spots? Check out Auckland-based Oktobor has released three gorgeous spots for Tiger Beer and agency Saatchi and Saatchi Worldwide.
I’m discovering more and more bigger budgeted spots using architecture to situate their brands within more localized culture. This can drive more targeted video distribution (in this case the architecture of New York, London, and Paris) to increase the spot’s messaging relavency rather than rely on broad international ads.
With the economy still down and all my projects slowed down, I decided to take some time and create a production company with a friend. Check out RareForm Entertainment–we specialize in high definition video production (using the Canon EOS 5D Mark II) and interactive marketing. Our demo reel is coming soon!
I’ll also be putting more effort back into this blog, so stay tuned.
British filmmaker Philip Bloom has several videos posted that use the Letus 35 adapter with a Sony EX1 XDCAM HD camera. Watch his video “South Bank” for a great time lapse tour of the city!
Of course Barack Obama’s inauguration is drawing huge attention–both national U.S. and worldwide–if nothing more than the U.S. has the opportunity to change in a completely new direction for the first time in eight years.
With huge attention comes huge online viewership. Services that stream decent content libraries like Hulu and Netflix Watch Instantly (even Joost canceled its software version and converted it to a web application version) have exploded in traffic growth throughout 2008–and according to Quantcast, leveled off after the election.
I was out last evening experimenting with some night photography, such as star trails and traffic trails. If anyone is familiar with the Santa Monica/West Los Angeles media district–or even if you aren’t–it’s full of older industrial factories from the turn of the last century. These are all converted now into production and post production companies, often rented cheaper and labeled as “creative space.” At any rate, it’s a great space to experiment with.
At around 8:30pm a police car drives slowly past me, and just past the intersection, they flipped around and pulled up the curb where I stood with my camera mounted on a tripod. I wasn’t sure what I had done wrong, but the enormous spotlight directed at me sure seemed unnecessary. The woman sidekick cop just kept saying “this doesn’t look good.” Thanks, how reassuring…
Looking at the evolution of online video since broadband Internet became more of a standard than a luxury, much has happened in terms of presentation and usability. French filmmaker Vincent Moon is founder and director of La Blogotheque, a showcase of his “Take Away” shows. These are weekly videos of an invited artist or band playing several live songs, often filmed in random places around Paris. Watch the Arcade Fire video above.
Vincent Moon’s latest venture is a website called “Temporary Areas,” where some of his content is presented through Flash in a full-screen map. Designed by dzlv studio, the website doesn’t follow the traditional website form, but is more of an art installation experience. He calls it a “map of streams,” which is appropriate to the viewing experience.
Watch this reel produced and featuring production company Shilo. Almost surreal, their work–especially their “about us” reel with stills posted here–shows a deeper, emotional connection with their content. The cinematography and editing encourage this jaw-dropping work.
Here is the movie Reverie, by Vincent Laforet, the Pulitzer prize winning photographer. It was created with the Canon EOS 5D Mark II, which many of you know by now as Canon’s latest digital SLR camera. The crazy part of this project is that the footage looks much better than most other cameras in the semi-pro price range, and this isn’t even a video camera! The sharpness, focus, and color are all excellent (especially since this is the RAW footage, it hasn’t even been through DI yet).
Learn more about Vincent Laforet and see his photographs by reading this interview by Canon. Be sure to read more about the Canon EOS 5D Mark II digital camera here at DP Review. I’m sure we’ll be seeing a lot more of this camera and its footage in the very near future.
Seeing the results of Vincent Laforet’s film shot with a pre-production model of the Canon EOS 5D Mark II gets me very excited about the unpredictability and inventiveness of our industry. We must be near the verge of quality-inducing breakdown of the basic (and proper) video creation process. Watch the stunning Digital SLR footage here yourselves:
We will be reading, writing, and interacting with this new video technology for quite a while. I think I know where to invest my next photographic equipment purchase…view it while you still can, as Canon has already served an estimated 103 terabytes over the course of 6 days.
