Inspiring Video Spots Driven by Architecture

Ready for some inspiring video spots?  Check out Auckland-based Oktobor has released three gorgeous spots for Tiger Beer and agency Saatchi and Saatchi Worldwide.  

I’m discovering more and more bigger budgeted spots using architecture to situate their brands within more localized culture.  This can drive more targeted video distribution (in this case the architecture of New York, London, and Paris) to increase the spot’s messaging relavency rather than rely on broad international ads.

[via Motionographer]

Tags: ad, architecture, commercial, distribution, Oktober, Saatchi and Saatchi