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Gary Vaynerchuk on Passion and Personal Branding

Posted by Kyle Wiebalk on Nov 24, 2008 in marketing

Catch Gary Vaynerchuk’s keynote speech from the Web 2.0 Expo.  He discusses success and happiness in life and business, and how to connect to your audience.

If you enjoy him here, check out his show Wine Library TV.  His energy and enthusiasm in infectious!

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How to Earn a Photo Equipment Review

Posted by Kyle Wiebalk on Nov 17, 2008 in marketing, photography

[photo by meltremblayphotography]

I was browsing the strobist.com flickr group before going to bed last Friday night, and I came upon a bizarre and brief contest of sorts.  Someone had “sponsored” someone to write a Speedlite kit review–the person with the 18th comment on the thread gets to write the review, and then kit is complimentary.

I got into a “bidding war” with another photographer, an attempt to keep count in the actual comment failed and I ended up winning by a 50/50 chance.  Check it out here: [link]

What an interesting idea to engage the community.  So much better than more traditional ways of building a brand.  Check back in a week or two and I’ll let you know what happens…

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Wacom’s Branding Animation

Posted by Kyle Wiebalk on Sep 10, 2008 in marketing, videos

For some reason, I really enjoyed Wacom’s corporate branding animation, which intrigued me on the way to check out their tablets.  Watch it (and play with it) with the caption/description lower bar on.

It’s so refreshing!  Especially compared to brands that have a decade-old website to prove they still exist.  Nothing says “legitimate” nowadays but an updated web presence, which we know younger generations use to verify a brand’s image.

Or perhaps I’m a sucker for simplicity and a strong message, and I also enjoy a walk through a forest every once in awhile.

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