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How to Earn a Photo Equipment Review
Posted by Kyle Wiebalk on Nov 17, 2008 in marketing, photography
[photo by meltremblayphotography]
I was browsing the strobist.com flickr group before going to bed last Friday night, and I came upon a bizarre and brief contest of sorts. Someone had “sponsored” someone to write a Speedlite kit review–the person with the 18th comment on the thread gets to write the review, and then kit is complimentary.
I got into a “bidding war” with another photographer, an attempt to keep count in the actual comment failed and I ended up winning by a 50/50 chance. Check it out here: [link]
What an interesting idea to engage the community. So much better than more traditional ways of building a brand. Check back in a week or two and I’ll let you know what happens…
